International campaign promoting Sweden as a “Sweet Spot for Sport” with the aim to market Sweden as a worthy choice for major sports events in the international arena. Sweet Spot Sweden is a collaboration between the Swedish Sports Confederation and regional partners Stockholm, Gothenburg, Malmö and Jämtland Härjedalen.
Concept development together with Mattias Claesson at Mattias Claesson Kommunikation & PR. Logo design, Graphical design, Image research and Copy/name development. The campaign material includes print material, a blog web site (sweetspotsweden.se), campaign film and exhibition design.
“Collector Cards”-style information material. Samples below. All cards can be seen at the project blog sweetspotsweden.se.
Ads during SportAccord event 2011 in London.
Below a campaing film loop for exhibition stand at Sport Accord 2011.
Music by Klas Ehnemark.