Copy texts for four TV spots/inspirational films we made for The Swedish Sport Confederation. Part of a campaign to promote the values of Swedish sport. Three of the films where screened as commercials on Swedish TV 4.
International campaign promoting Sweden as a “Sweet Spot for Sport” with the aim to market Sweden as a worthy choice for major sports events in the international arena. Sweet Spot Sweden is a collaboration between the Swedish Sports Confederation and regional partners Stockholm, Gothenburg, Malmö and Jämtland Härjedalen.