Muse Group

Muse Group empowers music makers. We create the world’s most popular apps for playing, recording and composing music.

Through our innovative learning tools, expansive music catalogs and free open-source software, we make it easier for millions — from beginners to experienced musicians — to be creative every day.

Our talented team of music lovers collaborates all over the globe, from Limassol to Seoul and Boston to Berlin. We’re an ambitious company with the drive and culture of a startup, with many more exciting Muse Group developments to come.

We are looking for a D2C Marketing Lead, who will coordinate organic marketing (email, social media, blogs and affiliates) across many of our current D2C brands — SheetMusicPlus, SheetMusicDirect, MusicRoom, Muse Hub, MuseScore and Ultimate Guitar.

The role will help improve efficiency, build a more metrics based approach, increase coordination across our products.

Key Responsibilities:

• Lead a team of D2C marketers executing acquisition and retention campaigns across email, blog, social media and affiliate channels.
• Lead a regular cadence of strategy sessions and retrospectives, taking a metric-based approach to future planning.
• Build and maintain a D2C marketing dashboard.
• Define the future shape of the D2C marketing sub-team along with the Director of Marketing, including building an effective affiliate marketing function.
• Collaborate with the D2E Marketing Lead and B2B Marketing Lead to find opportunities to mutually grow revenue and user-bases across the business.
• Align with the Director of Marketing and Creative team on brand and copy guidelines in any outgoing communications.
  

Required experience:

• Experience delivering high-reach and high-impact campaigns across marketing channels, particularly email and social media.
• Experience managing a mid-sized team of marketers, ideally across multiple products or brands.
• An experimental, metric-based approach to marketing.
• The ability to take the initiative to propose new creative and marketing concepts.
• Experience playing a musical instrument and/or reading sheet music.
• Excellent time management skills, including the ability to prioritize the most high impact projects.
• An attitude of being unafraid to jump in and assist with execution of tasks when necessary.
• A love of music and music culture.

Highly desired:

• Experience with PPC and Meta advertising.
• SEO-marketing experience
• Experience collaborating with product teams on retention and NPS initiatives.