Social Marketing Manager
We're looking for a Social Media Manager who plays guitar and lives and breathes music culture to own our voice across TikTok, Instagram, YouTube, X, Facebook, and Reddit — turning Ultimate Guitar's massive, passionate community of players and fans into an even bigger, louder one.
We are actively integrating AI automation into relevant areas of the business and expect candidates with mindset focused on improving efficiency and deliver a better user experience. Regarding this role, we encourage AI-use to ideate or refine final pieces, but not generate content from scratch.
What's in it for you?
You'll be the voice of one of the world's biggest platforms for guitarists and musicians, working directly with product owners on campaigns that reach a global community of players. It's a role built for someone who wants to shape culture, not just schedule posts — with an AI-native toolkit designed to speed up the busywork so you can spend more time on strategy and creative.
Key responsibilities
Required experience
- 4–5 years managing brand social across TikTok, Instagram, YouTube, X, Facebook and Reddit
- Short-form video literacy (concepting and light editing); full video production if we keep that scope
- Strong copywriting and the ability to flex tone by platform and product
- Community management, including moderation and de-escalation
- Fluency in music, guitar and creator culture (the UG audience is players and fans, not a generic consumer)
- Analytics: native platform analytics plus Metricool / Later; comfortable with UTM tracking
- AI-native workflow: Claude, Coda or equivalent as a default, not an occasional tool
- Awareness of music licensing and rights clearance
- Fluent written and spoken English (B2+)
Nice to have:
- Paid Social experience
- Video production/editing experience
Benefits
Muse Group empowers music makers
We create the worldʼs most popular apps for playing, recording and composing music. Through our innovative learning tools, expansive music catalogs and free open-source software, we make it easier for millions — from beginners to experienced musicians — to be creative every day. Our talented team of music lovers collaborates all over the globe, from Limassol to Seoul and Boston to Berlin.
We’re an ambitious company with the drive and culture of a startup — with many more exciting Muse Group developments to come. Hal Leonard, which joined Muse Group in 2023, is the world leader in sheet music publishing and music education. The company has a storied history of providing music learners with the very best methods and arrangements of popular music for over 70 years. Hal Leonard is also a major distributor of popular brands of instruments, gear, and software to the music trade worldwide.
