CRM Marketing Manager
We're looking for a CRM Marketing Manager to join our team and take full ownership of CRM strategy, execution, and performance. This is a hands-on role for someone who moves fast, owns outcomes end-to-end, and knows how to translate data into campaigns that actually move the needle. You'll work across the full subscription lifecycle — activation, retention, and win-back — and shape our CRM stack for scale.
We are actively integrating AI and automation into all areas of the business and expect candidates with a mindset focused on improving efficiency and delivering a better user experience.
Key responsibilities
Required experience
- 3+ years of experience in CRM marketing
- Hands-on experience with CRM and CDP platforms (preferably Bloomreach)
- Strong understanding of lifecycle campaigns, segmentation and trigger-based communications
- Hand-on experience with A/B testing for B2C products and and analyze, interpret data after experiments
- Familiarity with the principles and specifics of push notifications, in-app alerts, and inbox messages.
- Experience in building effective trigger chains and segmenting databases.
- Experience working with CDP (preferably Bloomreach)
- English language proficiency of upper intermediate level or higher
- AI practice experience
Benefits
Muse Group empowers music makers
We create the worldʼs most popular apps for playing, recording and composing music. Through our innovative learning tools, expansive music catalogs and free open-source software, we make it easier for millions — from beginners to experienced musicians — to be creative every day. Our talented team of music lovers collaborates all over the globe, from Limassol to Seoul and Boston to Berlin.
We’re an ambitious company with the drive and culture of a startup — with many more exciting Muse Group developments to come. Hal Leonard, which joined Muse Group in 2023, is the world leader in sheet music publishing and music education. The company has a storied history of providing music learners with the very best methods and arrangements of popular music for over 70 years. Hal Leonard is also a major distributor of popular brands of instruments, gear, and software to the music trade worldwide.
