CRM Marketing Manager
We are looking for a dynamic CRM Manager to take the lead in shaping our CRM initiatives, driving impactful campaigns, and optimizing the customer lifecycle.
Key responsibilities
- CRM strategy development
- Design, update, and implement a comprehensive revenue growth strategy leveraging CRM channels to enhance direct sales.
- Influence subscription lifecycle stages by improving activation metrics, reducing churn, and executing win-back campaigns.
- Backlog management
- Generate and prioritize hypotheses for CRM initiatives, ensuring alignment with business objectives.
- Plan and oversee the implementation of initiatives, maintaining a well-organized backlog of tasks.
- Hypothesis testing and project management
- Manage projects focused on hypothesis testing, including task breakdown and the development of minimum viable products (MVPs) to validate hypotheses.
- Set up and conduct A/B tests using Bloomreach to assess the effectiveness of various strategies.
- Campaign management
- Plan and execute marketing campaigns, including content creation, layout design, and template development for communications.
- Prepare detailed briefs for copywriters and designers within the in-house creative agency to ensure alignment with campaign goals.
- Automation and tool implementation
- Support the development and optimization of CRM tools and services, including Bloomreach, Customer Data Platforms (CDP), and Mailtrain.
- Implement automation strategies to enhance CRM efficiency and effectiveness.
- Data-driven decision making
- Monitor key performance indicators and quality metrics to evaluate the success of CRM initiatives.
- Analyze and interpret data from A/B experiments to make decisions based on hypothesis testing results
Required experience
- 3+ years of experience in CRM marketing
- Familiarity with the principles and specifics of push notifications, in-app alerts, and inbox messages.
- Experience in building effective trigger chains and segmenting databases.
- Experience working with CDP (preferably Bloomreach)
- Experience in testing hypotheses or managing projects from the ground up, with a background in collaborating with growth, product, and design teams.
- English language proficiency of upper intermediate level or higher
- Knowledge of HTML is a plus
Benefits
Creativity every day: Make inspiring products for musicians, artists and creators – no day is the same.
Impactful work Influence the future of the music industry and change the lives of millions worldwide.
Work set up: Get a generous allowance for work equipment and co-working spaces (for those not in Cyprus).
Growth and development: Receive specialized training, language lessons, conferences and learning materials.
Team well-being: Access to therapy whenever you need it, and assistance in difficult life circumstances.
Muse Group empowers music makers
We create the worldʼs most popular apps for playing, recording and composing music. Through our innovative learning tools, expansive music catalogs and free open-source software, we make it easier for millions — from beginners to experienced musicians — to be creative every day. Our talented team of music lovers collaborates all over the globe, from Limassol to Seoul and Boston to Berlin.
We’re an ambitious company with the drive and culture of a startup — with many more exciting Muse Group developments to come. Hal Leonard, which joined Muse Group in 2023, is the world leader in sheet music publishing and music education. The company has a storied history of providing music learners with the very best methods and arrangements of popular music for over 70 years. Hal Leonard is also a major distributor of popular brands of instruments, gear, and software to the music trade worldwide.
