CRM Marketing Manager
We’re looking for a CRM Marketing Manager to join the Marketing Communication Team and take full ownership of CRM strategy, execution, and performance for Hal Leonard across the US and Europe. This is a new role created to bring all Hal Leonard CRM efforts under one dedicated owner. You will become the main driver of our B2B, B2C and B2E CRM initiatives, owning the roadmap, KPIs, campaign execution, automation, and experimentation.
We are actively integrating AI and automation into all areas of the business and expect candidates with mindset focused on improving efficiency and deliver a better user experience.
Key responsibilities
- Build and execute CRM strategy for the US and EU markets
- Own CRM KPIs, reporting and performance improvements
- Launch and optimize campaigns across email, push, in-web and other CRM channels
- Improve activation, retention, conversion and win-back metrics
- Manage CRM backlog, prioritize hypotheses and run A/B tests
- Coordinate campaign creation with copywriters, designers and internal teams
- Build and update landing pages, product pages and campaign assets
- Work with HubSpot, Bloomreach, Dotdigital and other CRM/CDP tools
- Introduce automation and AI-driven workflows
- Improve audience segmentation, trigger chains and contact management
Required experience
- 3+ years of experience in CRM marketing
- Hands-on experience with CRM and CDP platforms (preferably HubSpot, Bloomreach and Dotdigital)
- Strong understanding of lifecycle campaigns, segmentation and trigger-based communications
- Experience with push notifications, in-web alerts, WhatsApp or similar channels
- Experience working cross-functionally with marketing, product, editorial, sales and design teams
- Strong analytical skills and experience running A/B tests
- Experience with localisation and international campaigns
- Upper-Intermediate English or higher
- HTML knowledge is a plus
Benefits
Muse Group empowers music makers
We create the worldʼs most popular apps for playing, recording and composing music. Through our innovative learning tools, expansive music catalogs and free open-source software, we make it easier for millions — from beginners to experienced musicians — to be creative every day. Our talented team of music lovers collaborates all over the globe, from Limassol to Seoul and Boston to Berlin.
We’re an ambitious company with the drive and culture of a startup — with many more exciting Muse Group developments to come. Hal Leonard, which joined Muse Group in 2023, is the world leader in sheet music publishing and music education. The company has a storied history of providing music learners with the very best methods and arrangements of popular music for over 70 years. Hal Leonard is also a major distributor of popular brands of instruments, gear, and software to the music trade worldwide.
