Head of B2B Sales Growth
We have B2B Sales division that is responsible for the distribution of our products, including physical books, digital books, scores, and musical instruments.
Additionally, our B2B Sales Growth Team focuses on acquiring new partners by establishing relationships with music retailers, educational institutions, and other strategic partners.
We are looking for a commercially driven Head of B2B Sales Growth to lead and manage the execution of our B2B sales growth strategy across Europe markets. This role is central to accelerating revenue, improving team performance, and embedding a repeatable sales system focused on daily actions and measurable outcomes. You will be responsible for the full sales rhythm across the Team in Europe ensuring every team member delivers against clear targets and growth initiatives.
Key responsibilities
- Lead the full B2B sales growth across Europe, including regular meetings with a team members and their performance reviews
- Ensure the disciplined use of HubSpot, Confluence, and Metabase to capture activity, monitor pipeline, and track progress to plan
- Oversee team segmentation with clear KPIs for each commercial stream
- Develop and enforce growth plans for new and priority accounts (top 25, 50, 100) including expansion targets
- Build and roll out sales playbooks across each motion and lead weekly usage inspections to ensure active adoption
- Monitor daily activity levels, pipeline movement, and conversion performance, intervening early where gaps appear
- Own commercial planning and quarterly reviews for top accounts across key territories
- Drive revenue through long-tail account development, reorder workflows, and consistent account engagement
- Gather and communicate customer insights to product, marketing, and content teams to improve value delivery and GTM alignment
- Close co-operation with the Revenue team
Required experience
- 5+ years experience managing B2B sales teams or regional sales execution in music or tech with full revenue ownership
- Hands-on expertise in sales systems (HubSpot, Metabase, Confluence) and dashboard-driven performance management
- Experience working across multiple sales motions with frequent measurement cycles and short feedback loops
- Ability to coach, lead, and enforce performance standards with clarity and speed
- Comfortable navigating both enterprise accounts and fragmented customer bases
- Background in music industry is a plus
Benefits
Muse Group empowers music makers
We create the worldʼs most popular apps for playing, recording and composing music. Through our innovative learning tools, expansive music catalogs and free open-source software, we make it easier for millions — from beginners to experienced musicians — to be creative every day. Our talented team of music lovers collaborates all over the globe, from Limassol to Seoul and Boston to Berlin.
We’re an ambitious company with the drive and culture of a startup — with many more exciting Muse Group developments to come. Hal Leonard, which joined Muse Group in 2023, is the world leader in sheet music publishing and music education. The company has a storied history of providing music learners with the very best methods and arrangements of popular music for over 70 years. Hal Leonard is also a major distributor of popular brands of instruments, gear, and software to the music trade worldwide.
