Marketing Analyst
We’re looking for a Marketing Analyst who will work across CRM and Marketing channels. This is a high-impact role - a person will be the go-to person for evaluating the performance of our global marketing activities, building attribution and social analytics systems, and guiding growth across B2B and B2C verticals.
Key responsibilities
- Deep dive into marketing data, build attribution models, research new markets
- Build marketing mix models for offline and online events revenue imact estimation
- Build social analytics from scratch, build models for targets for social posts
- Perform comprehensive data analysis and develop insightful dashboards summarizing data for marketing team
- Help Marketing team to find growth points
- Develop tools and analyses to aid decision-making regarding product initiative prioritization
- Collaborate with the backlog, prioritizing hypotheses based on predicted impact
- Actively participate in project work by helping to formulate hypotheses and detailing logic and events to provide insights and new knowledge
- Work closely with team members to implement and launch experiments successfully
- Foster collaboration with engineers, product managers, and partners to address user-centric data problems effectively
- Share knowledge and promote standard methodologies, fostering team improvement through mentorship and constructive accountability
Required experience
- Minimum 3 years of experience as a Marketing/Data/Product Analyst
- Understanding of marketing-specific data: attribution, Google Analytics
- Proficiency in SQL (any dialect), with familiarity with Clickhouse being advantageous
- Proficiency in Python/R, including basic statistical, data engineering, and visualization libraries (or experience with other programming languages)
- Strong grasp of math, probability theory, and mathematical statistics, including practical experience conducting A/B tests and hypothesis testing
- Experience with BI tools and ETL tools (e.g., Airflow)
- Exceptional analytical skills, with the ability to synthesize information across a broad ecosystem to diagnose problems and devise solutions
- Excellent communication skills, capable of collaborating and maintaining relationships with both business and technical teams
- Product-oriented mindset with strong task-setting, planning, hypothesis generation, and project management abilities
- Fluent in written and spoken English (B2 level or higher)
Benefits
Muse Group empowers music makers
We create the worldʼs most popular apps for playing, recording and composing music. Through our innovative learning tools, expansive music catalogs and free open-source software, we make it easier for millions — from beginners to experienced musicians — to be creative every day. Our talented team of music lovers collaborates all over the globe, from Limassol to Seoul and Boston to Berlin.
We’re an ambitious company with the drive and culture of a startup — with many more exciting Muse Group developments to come. Hal Leonard, which joined Muse Group in 2023, is the world leader in sheet music publishing and music education. The company has a storied history of providing music learners with the very best methods and arrangements of popular music for over 70 years. Hal Leonard is also a major distributor of popular brands of instruments, gear, and software to the music trade worldwide.
