Chief Marketing Officer

Muse

Remote

Vacancy Description:

Muse Group empowers music makers. We create the world’s most popular apps for playing, recording, and composing music. Through our innovative learning tools, expansive music catalogs, and free open-source software, we make it easier for millions — from beginners to experienced musicians — to be creative every day.

Our talented team of music lovers collaborates all over the globe, from Limassol to Seoul, Boston to Berlin. We’re an ambitious company with the drive and culture of a startup — with many more exciting Muse Group developments to come.

At the end of 2023 Hal Leonard Company combined with Muse Group (more information you can find here) and together are now a single company that aims to revolutionize the music industry by using their expertise and resources to offer innovative solutions for musicians, teachers and music lovers around the world.

We are seeking a dynamic and commercially driven Chief Marketing Officer who will be responsible for driving profitable growth through an integrated approach to performance marketing, CRM, in-person events, and brand-building initiatives. You'll take a holistic view of both digital and physical marketing efforts to maximize business outcomes, supporting both B2C and B2B growth.

You won't hear water cooler chat about the weather here at Muse, here we are rating our favorite Prince albums and discussing Japanese punk.

Key Responsibilities:

Strategy & Leadership

Develop and implement a global marketing strategy focused on brand awareness, customer acquisition, revenue growth, and long-term profitability.
Ensure all brand communications are aligned with the company’s purpose and are consistent across all touchpoints.
Lead, mentor, and scale a high-performing international marketing team that values creativity, agility, and accountability.

Campaign Execution & Optimization

Oversee performance marketing, CRM, social, digital, PR, and traditional campaigns, ensuring they align with business objectives and audience needs.
Integrate in-person events into the overall marketing strategy to enhance engagement and drive conversions.
Use data and performance metrics to continuously optimize campaigns for ROI and profitability.

Collaboration & Partnerships

Collaborate cross-functionally with Revenue, Growth, Design & Brand, Content teams to align marketing with broader company goals.
Build strategic partnerships with music labels, publishers, media outlets, and creators to amplify reach and customer impact.

B2B Marketing Leadership

Support B2B go-to-market strategies, especially for institutions, educators, and distributors.
Modernize B2B messaging, creative assets, and packaging to match evolving customer expectations.
Launch scalable ambassador and referral programs to grow influence efficiently.

Content Marketing & Visibility

Work closely with content, product, and growth teams to surface and amplify content that drives key business KPIs.
Oversee marketing's involvement throughout the content lifecycle — from ideation to sustain and decline phases.

Marketing Infrastructure & Culture

Design and implement the right marketing structure, processes, vendors, and tools to support global execution.
Foster a culture of iteration, accountability, and transparency in all marketing initiatives.
Ensure all marketing activities are tied to measurable business outcomes and tracked accordingly.

Required Experience:

10+ years of experience in senior marketing leadership roles, ideally within the music, entertainment, or digital media industries.
Proven success in building and executing global marketing campaigns with a strong focus on financial outcomes.
Deep knowledge of performance marketing, CRM strategies, event marketing, and brand development.
Experience with marketing automation tools, CRM systems, and analytics platforms.
Strong understanding of B2B marketing strategies and audience segmentation.
Strong leadership and team-building skills, with a track record of managing cross-functional and geographically distributed teams.
Data-driven mindset with the ability to translate insights into strategic action.
Track record of building scalable marketing systems, processes, and high-ROI measurement frameworks.
Excellent communication, presentation, and stakeholder management skills.

Preferred Qualifications:

Experience collaborating with record labels, music publishers, or major media partners.
Familiarity with marketing to educational institutions and distribution partners.
Demonstrated success launching ambassador, referral, or advocacy programs.
Ability to oversee marketing across a content lifecycle — from production to decline.

we offer

FREEDOM
FOR ALL

Work remotely or at a co-working place of your choice in your favorite band t-shirt.

CREATIVITY
EVERY DAY

Make inspiring products for musicians, artists and creators – no day is the same.

IMPACTFUL
WORK

Influence the future of the music industry and change the lives of millions worldwide.

Work
set up

Get a generous allowance for work equipment and co-working spaces (for those not in Cyprus).

Growth and
development

Receive specialized training, language lessons, conferences and learning materials.

Team
well-being

Access to therapy whenever you need it, and assistance in difficult life circumstances.

Apply Now

The way
we work

We believe everyone in the Muse Group team is a leader. That's why our core philosophy is based on our leadership principles.

Leaders focus on daily outcomes. Each day is a small life. Speed and accuracy in planning are the foundation of trust.

We consciously embrace imperfection in work for the sake of speed. Perfectionism slows progress, so it’s essential to move quickly and try new things.

Radical responsibility means taking personal accountability for every aspect of personal and team work, including problems and their solutions. It shifts focus from "we" to "I," where I take full responsibility for the result without blaming external circumstances or other people.

Leaders focus on daily outcomes. Each day is a small life. Speed and accuracy in planning are the foundation of trust.